From 2021-2023, McDonald’s ‘Ritmo y color’
celebrated the fusion of Latin music and visual art, elevating the voices and stories of Latino artists. We transformed restaurants in key Latino communities into a vibrant expression of their culture and offered music moments for fans to enjoy nationwide.
2023 RECAP
In 2023, Ritmo y Color took over six McDonald’s restaurants and wrapped the interior and exterior in art installations from local Latino artists. Popping up in New York City, San Antonio, Dallas, Chicago, San Jose and Miami.
In celebration of la cultura of music, fans were given the opportunity to watch a virtual concert by Camilo - and to vote for him to come to their city and perform live.
RESTAURANT WRAPS
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RYC-NEW YORK CITY
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RYC-NEW YORK CITY
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RYC-NEW YORK CITY
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RYC-SAN ANTONIO
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RYC-SAN ANTONIO
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RYC-SAN ANTONIO
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RYC-DALLAS
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RYC-DALLAS
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RYC-DALLAS
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RYC-CHICAGO
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RYC-CHICAGO
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RYC-SAN JOSE
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RYC-SAN JOSE
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RYC-SAN JOSE
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RYC-MIAMI
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RYC-MIAMI
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RYC-MIAMI
PROMOTIONAL GRAPHICS
Awards
TELLY AWARDS GOLD WINNER
ENTERTAINMENT - ONLINE2024
FOOD & BEVERAGE - BRANDED CONTENTTELLY AWARDS SILVER WINNER
2024
BRAND COLLABORATION (USE OF CREATOR, CELEBRITY & INFLUENCER) - BRANDED CONTENTTELLY AWARDS SILVER WINNER
2024
TELLY AWARDS SILVER WINNER
LIVE EVENT & EXPERIENCES - ONLINE2024
2022 RECAP
In 2022, Ritmo y Color took over four McDonald’s restaurants and wrapped the interior and exterior in art installations from local Latino artists. Popping up in Miami, Dallas, Phoenix, and Los Angeles. Transforming restaurants into each artists’ expression of their city and their culture.
In celebration of la cultura of music, fans across the U.S. were given the opportunity to watch livestreamed concerts by Lunay and Prince Royce, while local fans were invited to come and experience Ritmo y Color live and in person.
Phase 1 Recap Video - Lunay
Phase 2 Recap Video - Prince Royce
RESTAURANT WRAPS
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RYC-MIAMI
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RYC-MIAMI
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RYC-MIAMI
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RYC-DALLAS
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RYC-DALLAS
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RYC-DALLAS
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RYC-PHOENIX
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RYC-PHOENIX
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RYC-PHOENIX
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RYC-LOS ANGELES
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RYC-LOS ANGELES
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RYC-LOS ANGELES
PROMOTIONAL GRAPHICS
Awards
BRANDED CONTENT CAMPAIGN - ONLINETELLY AWARDS SILVER WINNER
2023
BRANDED CONTENT CAMPAIGN - PROMOTIONALTELLY AWARDS BRONZE WINNER
2023
BRANDED CONTENT CAMPAIGN - INFLUENCER & CELEBRITYTELLY AWARDS BRONZE WINNER
2023
2021 RECAP
In it’s inaugural year, Ritmo y Color took over three McDonald’s restaurants. Popping up in Miami, Houston, and Los Angeles.
Fans across the U.S. were given the opportunity to watch livestreamed concerts by Manuel Turizo, Nicky Jam, Cazzu, and Mariah Angeliq.
RESTAURANT WRAPS
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RYC-MIAMI
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RYC-MIAMI
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RYC-MIAMI
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RYC-HOUSTON
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RYC-HOUSTON
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RYC-HOUSTON
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RYC-LOS ANGELES
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RYC-LOS ANGELES
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RYC-LOS ANGELES
PROMOTIONAL GRAPHICS
Awards
TELLY AWARDS silver WINNER
BRANDED CONTENT CAMPAIGN - INFLUENCER & CELEBRITY2022
TELLY AWARDS silver WINNER
BRANDED CONTENT GENERAL - VISUAL EVENTS & EXPERIENCES2022
BRANDED CONTENT GENERAL - INFLUENCER & CELEBRITYTELLY AWARDS silver WINNER
2022
BRANDED CONTENT CAMPAIGN - CAMPAIGN PROMOTIONAL