In collaboration with walmart, coca-cola, and club eleven
A nationwide tour celebrating the excitement, passion, and community that soccer brings to fans in the U.S. Touring through all 11 FIFA World Cup host cities across the United States, Walmart parking lots were transformed into vibrant soccer celebrations featuring interactive games, live music, chef experiences, and custom jersey-making stations where fans can create something uniquely their own.
Making it Happen
Showcasing early stage renders of the activation spaces, 11 custom patches for jersey customization, and 11 unique post card designs for each host city in the United States
BRINGING IT TO LIfE
The match-day tailgates come to life, transforming parking lots into vibrant soccer celebrations. Featuring interactive games, live music, chef experiences, and custom jersey-making stations where fans can create something uniquely their own.
TELLING THE STORY
Partnering with fútbol culture crew, @CLUBELEVEN, sold the story of the real American soccer landscape from coast to coast. The docu-style series formed a portrait of American soccer culture rooted in local pride, connected by the journey, and brought to life through authentic, city-specific expression.